Literature and Modern Media 2 Essay Example | Topics and Well Written Essays - 1000 words

Literature and Modern Media 2 - Essay Example It is a mid-size entry-level luxury car and - so far – it has become Lincoln’s bestselling model since its introduction. The ad sought to articulate these features and the benefits in a short and engaging communication content. The difficulty in communicating all the features and benefits of the Lincoln MKZ was addressed by using metaphors depicted in compelling imagery. There are many sources that support the efficacy of using metaphors to produce compelling and persuasive advertisement. Among the most excellent of these is MacQuarrie and Phillips’ (2008) work, which documented numerous studies that demonstrate how metaphors induce a certain mental imagery that influences the behavior of people or, in the case of television advertisements, the viewers. They cited the case of a simulation where subjects were presented a poem with many metaphors and that based on the recorded participants’ interpretations, combined with sufficient exposure to visual images, were revealed to conjure mental imageries that support the construction and effectiveness of persuasive messages (39). The dynamics of the studies that revolve around this theme falls within the wider argument of the use of pathos in advertising and marketing. MacQuarrie and Phillips drew an analogy from the ancient Greeks, who coined the concept in their perfection of the art of rhetoric. They cited that pathos, which is the technique of appealing to emotions, is crucial in cultivating, diverting, enhancing or creating – whatever the need was – in some type of manipulation in order to achieve a desired emotional response (39). The idea – when applied in the context of marketing – is to increase the audience’s attitude towards the ad (39). Hoang (2005), describing a particularly adept marketer, had these words that expresses the impact of this particular method excellently: There was a feeling. As the feeling faded away into a labored, recalled me mory, it left another feeling, the feeling of desire. That was effective advertising (44). So, if one considers the metaphors used in the Lincoln MKZ ad, one could not help but recognize the pathos and the desire to influence by eliciting emotional response with the help of words and visual images. For instance, the video opens with the 2013 Lincoln MKZ’s comparison with the titular phoenix. Here, the introduction of the redesign and the new generation of Lincoln MKZ were achieved. There was the image of the old Lincoln model, which with the clever use of fire and graphical transformation, depicted the concept the phoenix in the process of being born, only that the bird did not really materialize. Rather, the 2013 MKZ emerged in its stead. To explain the utility of the metaphor, it is crucial to view it this way: emotion is difficult to verbalize. Therefore, in order to communicate to the emotion of others, metaphors must be used in order to be effective. â€Å"When emotions ,† wrote Malamed (2009), â€Å"seem ambiguous and ethereal, metaphors help make them explicit and tangible† (220). Stylistic and technical features were embedded in the comparison with the â€Å"hawk with night vision goggles†. The fun and car solidity were conveyed in the use of the beat of the drum set in a montage with the steady rhythm of machines, carving the hull of the

Life on Mars (Earth Science Course) Essay Example | Topics and Well Written Essays - 1250 words

Life on Mars (Earth Science Course) - Essay Example Space explorations opened new avenues and enhanced expectations of discovery of extraterrestrial life. Scientists describe six basic environmental conditions suitable for expected life. If an environment contain all these six environmental conditions within prescribed limits then it can be expected that life may exist there. The data collected by space probes negates the presence of advanced life on other planets of our solar system. But the presence of primitive life in past on some of the planets including Mars can not be ruled out. As stated above it is almost certain that no advanced life exists in the planets of solar system. But the efforts for effort for detecting primitive life in our solar system are going on. It is also believed that life can come into view because of changes of organic matter from nonorganic. It is also assumed that same process resulted in emergence of life on earth. Many scientists like American chemists Stanley L. Miller and Harold C. Urey gave experimental support for this assumption presented by Oparin. The similar organic activity was detected on Mars by the Viking landers in 1976. ( "Exobiology." The Columbia Encyclopedia. 6th ed. 2004. ) It is generally accepted that that Mars once had water, on the basis of this acceptance it is supposed that once life would have existed on the red planet in its primitive stage. Some evidences are presented in the support of this supposition in the form of reported presence of fossil bacterial life on Martian meteorite. But his evidence is not widely accepted and many scientists are of the view that it is not enough to arrive at a correct conclusion. 1.4 Fossil bacterial life found on a Martian meteorite Scientists are of the view that enough evidence of microscopic bacteria fossils was found on some the meteorites fell on various countries. In France Orgeuil meteorite fell in 1864 and on some other meteorites traces of organic material were found that indicate presence of microscopic creatures like bacteria. But another group of scientists think that the organic material was the result of some other factors and the evidences were not correctly interpreted. It is also not certain that these mateorits came from Mars Keeping in view all the above discussed information and interpretions, it is the primary aim this to analyze and discuss the possibilities of life on Mars. 2. Chronological Order Famous American Scientist Sagan Edward is known for his popular investigation of Radio emissions from Planets of Solar system. He was one of the first scientists made some correct predictions about Mars that were later found correct. He was instrumental in changing perception about Mars in those days. 2.1 The early orbiter evidences The information acquired from the data provided by early orbiters suggests that early Mars had a warm and wet atmosphere. Life can exist in such type of claim. But this type of atmosphere must have existed in the remote past. A meteorite that was